I am relentless about creating intuitive and simple products in a complex and technological environment.
With equal parts engineering and product, I use my experiences from both worlds to create solutions that are delightful for customers to use, with incremental improvements driven by their feedback. My goal is to make everyone and everything 1% better every day.
A long-standing passion for open source has shaped how I think about platforms: transparency, community collaboration, and reducing friction for developer contributions.
The last couple of years, I have been deep down the AI rabbit hole, exploring AI-assisted software development, agentic workflows, and the interfaces and touch points between humans and artificial intelligence.
My opinion changes with new information.
Strengths
Systems Thinking
Connects immediate decisions to long-term outcomes. Sees several steps ahead without losing sight of today.
Team Enabler
Leads by enabling others---aligning teams toward a shared north star without needing formal authority.
Quick Study
Active listener with high-bandwidth information intake. New concepts stick quickly.
Experience
Senior Software Engineer, Data Sharing & Discovery
After a roughly 1.5-year stint in Operational Intelligence, I am back to building the Ingka Data Platform — now as a software engineer. A major internal reorganization split our previous domain into two: Platform Engineering (where I am now), and Technology Services (where Operational Intelligence went). My current focus is making data accessible, discoverable, and shareable across all of IKEA by designing and developing solutions for data products.
Product Owner, Operational Intelligence
Product Owner for two teams, responsible for synthetic monitoring and software observability capabilities that underpin critical customer flows across IKEA.com and in-store experiences. Active participant in all leadership meetings across the Operational Intelligence area.
Collaborated closely with software engineers during IKEA's migration from Akamai to Cloudflare, developing new observability capabilities and ensuring continuity across critical systems. Took a hands-on approach to understand technical constraints while maintaining focus on customer outcomes.
Established ways of working aligned with Ingka's product management strategy, including the setup of Jira projects and cross-team agile practices. Conducted user research across multiple business areas to develop deep customer empathy and translate insights into product and platform strategy. Defined OKRs and product taxonomy, communicating vision to key stakeholders to gain buy-in for capability investments.
Product Owner, Data Enablement Technology
Defined the product vision and initiated a centralized data platform from the ground up, recruiting the founding engineering team and establishing the roadmap for capabilities spanning metadata management, data discovery, and self-service data access.
Served as the product counterpart to engineers and architects, partnering closely with Enterprise Architecture and Data Architecture leadership to make informed trade-offs between technical constraints and user needs.
Drove collaboration and established agile methodologies across multiple teams, creating shared practices, tooling, and documentation that enabled the platform to scale. Guided and supported team members to perform to the best of their ability while fostering a continuous improvement mindset. What started as one team has since grown into multiple teams covering data governance, data quality, and data product development, forming the foundation of IKEA's modernized data infrastructure.
Head of Data & Product Owner, Internal Tools
Built and led the Data team responsible for UpCloud's data warehousing, business intelligence, and internal tooling. Created an in-house CRM and BI platform that enabled data-informed decision making across teams regardless of technical background.
Developed data models, APIs, and automated workflows integrating with services including Google Analytics, HubSpot, Intercom, Segment, and Tableau. Stack centered on PostgreSQL, TimescaleDB, Kafka, Python, and Golang.
Head of Marketing
Led a complete brand overhaul in collaboration with Kallan & Co, defining UpCloud's mission, vision, and visual identity from logo to tone of voice.
Directed the redesign of UpCloud.com with GrandWorks.co, centering the community's tutorials, open-source contributions, and user stories. This became the primary driver of organic traffic and revenue growth.
Developed a data-informed advertising strategy executed entirely in-house after external consultants failed to deliver. Achieved positive ROI with a small team through continuous improvement of data quality and processes.
Founder & Product Manager
Took Cloud Royale from idea to launched product with a small team. Owned brand strategy, led engineering projects, and drove sales and marketing. Used A/B testing and customer feedback to iterate toward a simple, flexible cloud platform.
Head of Shared Hosting
Responsible for customer service, development, marketing, and reselling. Launched a reseller program that sustained growth beyond my tenure.
Product Coordinator
Managed product development (packaging, pricing, research) and marketing execution against roadmap. Part of the team that relaunched the company website.
Communications Advisor
Handled marketing communications: copywriting, corporate blogging, digital advertising, press interviews, and customer service.
Support Coordinator
First and second line customer support.